Soap opera trailers give the audience the basic outline of a storyline and possible outcomes that could happen in under a minute. They should appeal to a large audience even to people who do not watch the soap.
The trailer often hints at the character the storyline is based around and has jumpcut shots of the suspects. The purpose of this is so that the viewers know the storyline will be easy to follow and this would attract them. I know that this kind of trailer would attract an audience who are passive because from research I have discovered that the hypodermic needle theory applies for a soaps target audience because they like simple editing and simple storylines with typical characters.
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