The purpose of a trailer

A soap opera trailer is similar to a film trailer as one of its main purposes is to promote. Soap Operas are extremely popular in Britain and they attract a large audience, however there is competition between soaps. Therefore for a soap to get the best television viewing ratings they need to produce a gripping storyline and promote it to win over viewers. The soap promotes this storyline through different types of media for example, they use magazine covers and columns, billboards and trailers. The trailer has to fit in an adequate amount of the storyline so that viewers understand and are intrigued and must be left on a cliff hanger so the viewer will tune in to watch the outcome. Also soap opera trailers promote both the channel they are shown on and the sponsors (if they have any) as the trailer always includes these vital details.