Soap Opera trailer showings and target audience.

Soap operas are genuinely on the TV in the evening for the obvious reason that that is when people watch soap operas and therefore would be intrigued by the trailer.
Recently there has been the trailer of Peggy slapping people to advertise her leave on Eastenders. This has been seen before Eastenders and before Waterloo Road on BBC 1. This means they are seen around the time of 7.30-8.00pm. This is a time most people would be at home therefore widening the demographic groups being aimed at for example, demographic groups B, C1, C2, D and E are likely to be home and not working at home as they would be relaxing if they have been at work or would watch anyway from being at home. The only demographic group that it would not interest in A, this is because these people would be most likely to still be working or working at home.
From the questionnaire I did I found that it was more common that females watch/like soap operas therefore the evening is more suitable for females as they will be watching other soap operas around that time also females are attracted to Waterloo road especially young females as the programme is based on a high school which attracts a young audience.


19:30–19:57
Saints and Scroungers Mow and Grow
7/15. How undercover surveillance put an end to one woman's 12-year-long identity fraud scam. (R)

demographic groups likely to watch this are-C1-E because it is on reasonably early for those who have jobs such as managers and executives that would finish work later than the 9am-5pm shift.
19:57–20:00
BBC News and Regional News 06/09/2010
The latest national and international news stories from the BBC, followed by Weather.
demographic groupings likely to watch this are- A-E because everyone no matter where they stand in society is likely to have an interest in the news and weather. However, people in group A and B may have already looked this information up on other technological devices.

20:00–20:30

EastEnders 06/09/2010
As Peggy resumes ownership of the Vic, Phil continues to sink into oblivion.
20:30–21:00

demographic groups B, C1, C2, D and E are likely to be home and not working at home as they would be relaxing if they have been at work or would watch anyway from being at home.
Panorama A Risk Worth Taking?
Shelley Jofre investigates the rise and fall of the drug Avandia.
21:00–22:00
Panorama fits in the genre of a documentary and therefore people in demographic groups D and E may not have an interest in something informative and be more interested in reality programmes.

My statistics on audience viewing figures gives evidence to soaps having a wider audience and more inviting to more demographic groups is clear because Eastenders has the highest viewing figures per week on BBC 1.

Soap trailers are seen mainly in the times between these programmes.