Inspirations

We got inspiration from the Virgin Atlantic advert in 2010. We got ideas for our trailer from 20 seconds onwards. At 20 seconds the man notices the blonde female in the distance in a red jacket. The shot showing this is a point of view shot implying that the man is looking at the female, she is swishing her hair in a slow motion edit, this complies with the Male Gaze Theory as she is being displayed as a sexual object. Also, the high pitched extra diegetic music fades connoting the female is heavenly as the music sounds glory-like.

The following jump cut to the close up of the mans face shows his facial expression which connotes complete amazement.

The next shot inspired us the most, this is an extreme close up of red high heels walking, the red connotes passion and danger which is reflective of the seductress-like women. In addition the non diegetic music builds in pace and volume increasing the intensity of the high heels and denoting their importance.

The advert then has several jump cuts to peoples reactions to the red suited women, these shots are mainly mid shots displaying a facial expression and their costume which connotes who they are, for example there is a punk and children and parents. This displays the impact the female has on everyone.
There is then a close up of 3 airs of red high heels this builds the attention and suspense as the females have not been fully revealed yet. The females are then revealed in a wide shot, there is a second shot of 4 females this then expands to a further shot of many females dressed in red. The overpowering colour red makes the rest of the airport look bland and therefore connoting their importance. Also, the light used highlights the females especially the blonde one, given the impression that the females are gleaming. It is a spot light that makes this effect. Highlighting the blonde hair makes the character the seductress more present.This is the part of the advert which inspired us as we want our main female character to walk through the village making an impression and making the other characters look at her.